Fred Nowland in his ski gear on a resort deck with the mountain view and American flag behind him.

Spokane Ski Industry Icon Fred Nowland

There are very few true skiing icons in the Spokane area, but Fred Nowland is definitely one of them. A fixture of the ski industry for 36 years, chances are better than average that you have come across Fred at some point—whether it was in one of the various shops that he worked at over the years or perhaps at one of the local ski resorts.