Maloja, pronounced “mah-low-yah,” is a high performance biking and outdoor sports apparel brand named for a sleepy village and the steep slopes of the high Swiss valley Engadin. The brand specializes in stylish yet functional active wear for biking, running, and hiking. The DomenicaM All Mountain ½ jersey ($109) is light, quick drying, and stretchy, with a deep chest zipper to keep the air flowing, and a stand-up collar to add some class to your mud-speckled face. It is so light, airy, and comfortable that I forgot I was wearing and testing a stylish, high-tech “red poppy” colored biking shirt while out pedaling Spokane River singletrack until I rolled up to my neighborhood pub and saw my reflection in the window. Same goes for the uber-light, breathable, and 4-way stretch GionM bike shorts ($95) that have an elastic waistband, a zippered fly, and ventilation holes just below the waist in the back. With the optional FlurM tight baselayer insert with seamless, technical chamois padding ($80) to keep you going over the river and through the woods for miles, this Maloja mountain biking kit is the coolest, most functional set of riding duds this dirt-trail-loving dirtbag has ever donned. Check out Maloja gear online or at Revolution Cycles in Rossland, B.C., next time you’re up riding the 7 Summits Trail. Malojaclothing.com/shop/men/mountainbike. // (Wil Wheaton)