Clean water makes good coffee. As basic as that sounds, that’s all it took for DOMA Coffee Roasting Company to come up with the design for its “GOOD COFFEE” blend, a mutually beneficial non-profit/business partnership between three regional Waterkeeper organizations (Spokane Riverkeeper, Lake Coeur d’Alene Waterkeeper and Lake Pend Oreille Waterkeeper). All three organizations are part of the Waterkeeper Alliance, a global movement that focuses citizen advocacy on issues that affect our waterways, from pollution to climate change. Regional Waterkeepers are strong and passionate advocates for swimmable, fishable, drinkable waterways across the Inland Northwest.
GOOD COFFEE is a fun and innovative way to raise funds and reach new audiences for the good cause of regional water quality protection. “Businesses like DOMA play a vital role in the health of our communities every day,” says Kelsey Brasseur, Program Director for Lake Pend Oreille Waterkeeper. “And we know their support is just as critical in keeping our regional watershed healthy too. With DOMA’s help, we can reach a huge audience to raise awareness for water quality issues and to foster the culture of stewardship that will protect our local waterways long into the future.”
For DOMA, GOOD COFFEE is a great way to build brand awareness and engage in local philanthropy, but it also allows the coffee company to be creative and on-going with their support and include customers and retailers in the donation equation. The entire GOOD COFFEE partnership is right in DOMA’s wheelhouse. As a company and a coffee roaster, DOMA is all about environmental stewardship. One quick glance at DOMA’s product branding and you can tell they’re all about bikes and nature. DOMA also purchases certified organic and fairly-traded coffees. In sourcing green coffee, DOMA has made a commitment to place the farmers, their identity and their product front and center.
But how does the GOOD COFFEE blend taste? DOMA co-owner Rebecca Hurlen-Patano describes the blend as “an elegant aroma of dark chocolate that flows together with flavors of cedar, spice and cocoa that offers a full, smooth and buttery mouthfeel finish.” The current package design on the cans of GOOD COFFEE that highlights the letterpress printing process is also creative and thoughtful. Produced in-house on DOMA’s 1928 Chandler Price letterpress, each package label is printed on renewable cotton paper. Learn more and order at Domacoffee.com.//
